From Model to Action: The Business Builder’s Toolkit for Healthcare Professionals

About Course

This course is the practical follow-up to Building Your Business – Business Models. It’s designed for healthcare professionals who are ready to move from ideas into action. While the first course helped you shift your mindset and understand different models, this one gives you the step-by-step playbook to actually build, structure, and grow your business.

You’ll learn how to turn your vision into a simple, workable plan, set up systems that save time, and create real opportunities beyond the clinic. Through guided lessons, real examples, and ready-to-use templates, you’ll see exactly how to find customers, build partnerships, manage operations, and market your services in a way that feels authentic and professional.

By the end of the course, you won’t just be inspired — you’ll have your own 90-day action plan and toolkit to guide your next steps. Whether you want to start a side venture, grow an existing service, or expand your reach through collaboration, this course gives you the clarity and confidence to make it happen.

By the end of this course, you will:
Turn your business idea into a working model using the Business Model Canvas tailored for healthcare.
Create a practical business plan and budget that’s simple, realistic, and aligned with regulatory requirements.
Define your brand and customer strategy so you know exactly who you serve and how to reach them.
Build partnerships and collaborations that expand your reach and reduce the burden of working alone.
Market your services ethically and effectively, using tools like social media calendars, referral systems, and funnels.
Set up systems and operations for patient/client management, invoicing, and daily workflows.
Develop a growth and scaling strategy with clear KPIs and roadmaps to expand without burnout.
Walk away with a 90-day action plan and toolkit filled with ready-to-use templates to guide your next steps.

Course Content

Module 1: From Idea to Business Model in Practice
What You’ll Learn: Quick recap of models vs plans Choosing the right model for YOUR healthcare context Case examples (telemedicine, diagnostics, wellness coaching, medical supplies) Template: Business Model Canvas for Healthcare Lessons: Media: PPT: YouTube Embed: Video Quiz: 15

Lesson 1.1: Business Models vs. Business Plans
Lesson 1.2: Selecting the Right Model for Healthcare
Lesson 1.3: Case Studies in Action
Lesson 1.4: Breaking Down the Business Model Canvas
Lesson 1.5: Workshop: Drafting Your Own Canvas
Module 1: Quiz

Module 2: Planning Your Business Smartly
What You’ll Learn: Lean business planning – keeping it practical Setting realistic revenue & cost goals Regulatory & compliance basics in healthcare Templates: One-Page Business Plan, Healthcare Budget Planner Lessons: Media: PPT: YouTube Embed: Video Quiz: 15

Module 3: Building Your Brand & Finding Customers
What You’ll Learn: How to define your value proposition clearly as a doctor/health pro Where your customers really are (beyond clinic walls) Simple branding that works (personal brand + practice brand) Templates: Patient/Customer Persona Sheet, Brand Identity Worksheet Lessons: Media: PPT: YouTube Embed: Video Quiz: 15

Module 4: Partnerships & Collaboration
What You’ll Learn: How to identify and approach strategic partners (labs, gyms, corporates, NGOs) Moving beyond working alone – creating joint ventures Templates: Partnership Proposal Template, Collaboration Checklist Lessons: Media: PPT: YouTube Embed: Video Quiz: 15

Module 5: Marketing & Sales in Healthcare
What You’ll Learn: Ethical marketing in medicine Building trust before you sell Digital channels (social media, webinars, referrals) Templates: Social Media Calendar, Referral Program Sheet, Simple Funnel Planner

Module 6: Systems & Operations
What You’ll Learn: What tools/software you actually need to start Setting up processes for client/patient management Financial tracking made simple Templates: Patient/Client Tracking Sheet, Invoicing Template, SOP Framework

Module 7: Growing & Scaling
What You’ll Learn: When and how to grow (new services, locations, or digital) Avoiding burnout while expanding Measuring success with the right KPIs Templates: Growth Roadmap, KPI Dashboard

Module 8: Your 90-Day Action Plan
What You’ll Learn: Pulling everything into a short-term, doable plan Accountability & keeping momentum Templates: 90-Day Roadmap, Weekly Tracker, Progress Review Sheet

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About Course

What Will You Learn?

Course Content

Lesson 1.1: Business Models vs. Business Plans

Lesson 1.2: Selecting the Right Model for Healthcare

Lesson 1.3: Case Studies in Action

Lesson 1.4: Breaking Down the Business Model Canvas

Lesson 1.5: Workshop: Drafting Your Own Canvas

Module 1: Quiz

Lesson 2.1: Why Lean Planning Beats Traditional Plans

Lesson 2.2: Revenue Streams in Healthcare

Lesson 2.3: Managing Costs Practically

Lesson 2.4: Regulatory & Compliance Basics

Lesson 2.5: Practical Templates

Module 2 Quiz

Lesson 3.1: Your Unique Value Proposition (UVP)

Lesson 3.2: Defining Your Ideal Customer/Patient

Lesson 3.3: Branding for Health Professionals

Lesson 3.4: Visibility Beyond Clinic Walls

Lesson 3.5: Workshop: Brand & Persona Sheets

Lesson 4.1: Non-Ionizing Radiation Benefits

Lesson 4.2: Real-Time Imaging and Cost Efficiency

Lesson 4.3: Operator Dependency Explained

Lesson 4.4: Imaging Limitations: Bone & Air

Lesson 4.5: Misinterpretations and Artifacts

Module 5: Marketing & Sales in Healthcare What You’ll Learn: Ethical marketing in medicine Building trust before you sell Digital channels (social media, webinars, referrals) Templates: Social Media Calendar, Referral Program Sheet, Simple Funnel Planner

Lesson 5.1: AI Integration in Image Analysis

Lesson 5.2: Portable Ultrasound for Low-Resource Areas

Lesson 5.3: Focused Ultrasound Therapy

Lesson 5.4: Future Trends: Automation & Smart Devices

Lesson 5.5: Technological Disruption in Imaging

Module 6: Systems & Operations What You’ll Learn: What tools/software you actually need to start Setting up processes for client/patient management Financial tracking made simple Templates: Patient/Client Tracking Sheet, Invoicing Template, SOP Framework

Lesson 5.1: AI Integration in Image Analysis

Lesson 5.2: Portable Ultrasound for Low-Resource Areas

Lesson 5.3: Focused Ultrasound Therapy

Lesson 5.4: Future Trends: Automation & Smart Devices

Lesson 5.5: Technological Disruption in Imaging

Module 7: Growing & Scaling What You’ll Learn: When and how to grow (new services, locations, or digital) Avoiding burnout while expanding Measuring success with the right KPIs Templates: Growth Roadmap, KPI Dashboard

Lesson 5.1: AI Integration in Image Analysis

Lesson 5.2: Portable Ultrasound for Low-Resource Areas

Lesson 5.3: Focused Ultrasound Therapy

Lesson 5.4: Future Trends: Automation & Smart Devices

Lesson 5.5: Technological Disruption in Imaging

Module 8: Your 90-Day Action Plan What You’ll Learn: Pulling everything into a short-term, doable plan Accountability & keeping momentum Templates: 90-Day Roadmap, Weekly Tracker, Progress Review Sheet

Lesson 5.1: AI Integration in Image Analysis

Lesson 5.2: Portable Ultrasound for Low-Resource Areas

Lesson 5.3: Focused Ultrasound Therapy

Lesson 5.4: Future Trends: Automation & Smart Devices

Lesson 5.5: Technological Disruption in Imaging

Student Ratings & Reviews

Module 5: Marketing & Sales in Healthcare
What You’ll Learn: Ethical marketing in medicine Building trust before you sell Digital channels (social media, webinars, referrals) Templates: Social Media Calendar, Referral Program Sheet, Simple Funnel Planner

Module 6: Systems & Operations
What You’ll Learn: What tools/software you actually need to start Setting up processes for client/patient management Financial tracking made simple Templates: Patient/Client Tracking Sheet, Invoicing Template, SOP Framework

Module 7: Growing & Scaling
What You’ll Learn: When and how to grow (new services, locations, or digital) Avoiding burnout while expanding Measuring success with the right KPIs Templates: Growth Roadmap, KPI Dashboard

Module 8: Your 90-Day Action Plan
What You’ll Learn: Pulling everything into a short-term, doable plan Accountability & keeping momentum Templates: 90-Day Roadmap, Weekly Tracker, Progress Review Sheet